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Cristiano Ronaldo Launches First NFT Collection

Cristiano Ronaldo’s first NFT collection will be available Friday, November 18, as part of an exclusive, multi-year partnership with Binance, the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider.

The launch is supported by a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs.

"We believe the metaverse and blockchain are the future of the internet," said Binance Co-Founder and Chief Marketing Officer He Yi. "We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry."
“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” said Ronaldo. “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”

The inaugural Cristiano Ronaldo NFT collection will drop on November 18 (09:00 UTC) and feature seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal.

On November 18, at 09:00 (UTC),45 of the highest value CR7 NFTs (5 SSR and 40 SR) will be held for auction on the Binance NFT marketplace. The auction will remain open for 24 hours, with NFTs awarded to the highest bidder. Bidding prices will start at 10,000 BUSD for SSR and 1,700 BUSD for SR.

An additional 6,600 NFTs (600 R and 6,000 N) will be offered via our Subscription Mechanism Launchpad, starting at 77 BUSD for the Normal rarity.

Each rarity level will come with its own set of exclusive perks, ranging from:

  • Personal message from Cristiano Ronaldo

  • Autographed Ronaldo & Binance merchandise, including signed football shirts

  • Guaranteed access for all future CR7 NFT drops

  • Complimentary CR7 Mystery Boxes (from future NFT collections)

  • Entry into giveaways with signed merchandise and prizes

Additionally, new users who register with (and complete identity verification) will receive a Cristiano Ronaldo Mystery Box. These boxes may include limited-edition Ronaldo NFTs. The CR7 Mystery Boxes are available for the first 1.5M new Binance users who sign up with referral ID RONALDO, or via the dedicated CR7 page.

Future sets of the Cristiano Ronaldo NFT collection will be available in early 2023.

This news is based on the Binance newsletter, the original of which can be read by clicking here.

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