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Manchester United launch digital collectibles with Tezos

  • Supporters invited to join a new Web3 community powered by Tezos, the club's official blockchain

  • First collectibles drop to be gifted, with additional digital collectibles sold at a later date

  • 20% of proceeds from subsequent collection will be donated to Manchester United Foundation


The first ever official Manchester United digital collectible will be gifted to fans by a Tezos-based platform as the Club launches a new Web3 community designed to educate, reward and unite its global fan base through digital and real-world experiences. This exciting initiative is powered by the Club’s official blockchain, Tezos, one of the world’s most advanced and sustainable blockchains.



The club describes NFTs as a new form of digital memorabilia and an opportunity for supporters to ‘own’ a part of the club’s history, while receiving rewards tied to ownership of their token.


The club describes NFTs as a new form of digital memorabilia and an opportunity for supporters to ‘own’ a part of the club’s history, while receiving rewards tied to ownership of their token.


Supporters will also be able to join the Club’s new virtual world via Manchester United’s official Discord – a social platform that allows communities to come together around their favourite topics. Members of this global community will be able to engage with the Club, players, legends and thousands of other like-minded fans. Fans who register their interest at manutd.com/collectibles will be the first to receive an invitation and information on how to join United’s Discord community.


The official Discord channel is central to the Club’s mission to help fans navigate the exciting new Web3 space. Fans who claim a digital collectible from the Tezos platform will be able to unlock access to communities on Discord, where they can submit creative ideas for future digital collectibles and share matchdays together in the new, fan-led, virtual community.


A number of subsequent digital collectible drops will be available for purchase later in the season via the digital platform on the Tezos blockchain. These additional collections will each feature a different design, all taking inspiration from the Club’s history, with some unlocking further fan experiences. The first of these drops will be priced at £30 with 20% of proceeds going to Manchester United Foundation.


This news is based on the official Manchester United FC Ltd newsletter and you can read the original by clicking here.

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