Binance is announcing an exclusive, multi-year NFT partnership with Portuguese footballing legend Cristiano Ronaldo. Through this partnership, Binance will launch a global promotion aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.
Over the course of the agreement, Binance and Cristiano Ronaldo will create a series of NFT collections for sale exclusively on the Binance NFT platform. The first NFT collection will be released later this year and feature designs created in collaboration with Ronaldo.
The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.binance.com/en/nft/home.
Ronaldo said on his Twitter account:
I am proud to work with Binance. Together we’ll give you the opportunity to own an iconic piece of sports history. I’m excited to take this journey with all of you. Let’s change the NFT game with Binance.
Binance short tweeted about it:
We're kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo. This is your opportunity to own an iconic piece of sports history and join CR7's Web3 community.
“Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries,”
said Binance chief executive Changpeng Zhao.
Cristiano Ronaldo, one of football’s biggest stars, has inked a sponsorship deal with crypto exchange Binance, becoming the latest celebrity to strike a lucrative partnership with a digital asset firm despite the crisis gripping the sector.
Source: Announcement of Binance official newsletter and Financial Times news