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Coca-Cola teams up with and digital artist GMUNK releases World Cup NFTs

The passion, power, and incredible talent of the best teams competing in the FIFA World Cup Qatar 2022™ will be captured forever by Coca-Cola and in a series of NFT artworks inspired by the unique ‘heatmaps’ created by each team’s on-field attacks, tackles, and winning goals.

Developed and hosted on the NFT platform, digital artist GMUNK (a leading NFT artist who has been working in the digital space for over 20 years including being the creative genius behind the sci-fi look of Hollywood films Tron: Legacy and Oblivion) has teamed up with Coca-Cola to create a collection of 10,000 unique NFTs generated by tracking the in-game movements of players in matches.

Combining digital art and football, this initiative is part of Coca-Cola and’s commitment to continue to deliver magical moments for fans during the World Cup.

The NFTs will be available to football fans globally after they sign-up for a NFT platform account. All eligible fans have to do is register on Coca-Cola’s Fanzone page and click on the NFT banner for a chance to own a Coca-Cola ‘Piece of Magic’ NFT inspired by FIFA World Cup Qatar 2022™ – the newest form of memorabilia that will live forever on the blockchain.

Budweiser also moved to launch an NFT collection that features live scoreboards for the tournament.

This news is based on's official newsletter. You can read the original and more details by clicking here.

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