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Visa and Crypto.com Bring New Fan Experiences Ahead of FIFA World Cup Qatar 2022™

Visa Masters of Movement auction on Crypto.com features NFTs inspired by iconic goals scored by five legendary footballers, with all auction proceeds benefitting UK charity Street Child United. Fans can create their own personalized digital art on a digital pitch at FIFA Fan Festival™ in Doha, Qatar.

Visa (NYSE: V), the Official Payment Tech Partner of FIFA, today revealed Visa Masters of Movement, a unique hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar 2022.


The Visa Masters of Movement auction features digital art inspired by iconic goals from five legendary footballers that have been minted into unique NFTs, available now on Crypto.com. Earlier this month, the experience will come to life in an interactive pitch at the FIFA Fan Festival” in Doha, Qatar, allowing fans to create digital art inspired by their signature movements. Eligible fans will have the option to mint this digital art into their own NFT in partnership with Crypto.com, the official cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022™.


“As FIFA World Cup 2022™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – wildly impassioned fans, legendary athletes and for a few short weeks, the ability to bring the world together in a uniquely connected way,” said Andrea Fairchild, senior vice president and head of sponsorships, Visa.

Bid Now on Crypto.com


Through November 8 (9:00pm GMT), football fans can bid on the Visa Masters of Movement NFTs on Crypto.com. The auction brings together five unique works of art inspired by iconic FIFA World Cup™ and FIFA Women’s World Cup™ goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez minted into NFTs. The digital artwork was designed using an algorithm by award-winning XK Studios which transformed the iconic movements into dynamic works of art.


A unique collector’s item, fans with the highest bid for each NFT at the close of the auction will receive the NFT in their Crypto.com wallet along with a high-quality printable art file and signed memorabilia from the legendary player featured in the NFT. Visa will grant all auction proceeds to Street Child United, a charitable organization incorporated and operating in the United Kingdom, whose mission is to tackle the widespread stigma that street-connected children face globally.


Fans Become Artists at FIFA Fan Festival™


At the center of the FIFA Fan Festival™ in Doha (November 19-December 18), Visa invites thousands of fans to create their own legendary moves in the free-standing Visa Masters of Movement space. Fans will step onto a digital LED pitch outfitted with tracking technology to capture and transform their iconic movements into digital art. Beyond taking a shot at a goal or showing off their skills while playing with others to create the personalized dynamic artwork, fans will choose the color scheme based on favorite national colors. Digital art will be emailed as a souvenir and eligible fans can also choose to receive the digital art minted as a one-of-a-kind NFT.


Throughout the immersive Visa Masters of Movement experience, fans can learn about new ways Visa is enabling the movement of money across the world, including emerging technologies like crypto, and other digital solutions that provide more people with access to the global economy.


This article is based on the official newsletter of Crypto.com.

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