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Manchester City and OKX Launch Limited-Edition Jerseys Tied to Rare NFTs

Manchester City, a Premier League football club, has partnered with cryptocurrency exchange OKX to launch a new NFT collection, "Unseen City Shirts." This limited-edition collection offers fans a chance to win unique jerseys and matchday experiences.


How it works:

  • Users can mint digital collectibles on the OKX app, which gives them a chance to win redesigned, commemorative football shirts depending on the rarity of the NFT.

  • The limited collection jerseys feature hand-painted artwork incorporating the Lancashire rose and the Manchester worker bee.

  • The rarity of the NFTs is determined algorithmically, with five ultra-rare NFTs offering exclusive experiences, including a play-on-pitch experience and limited-edition City shirts.


Exclusive Experiences:

  • Five ultra-rare NFTs:

  • Play-on-pitch experience

  • Two tickets to a Manchester City match

  • Limited-edition City shirt

  • Five rare NFTs:

  • Stadium tour experience

  • Hospitality ticket

  • "The Roses and the Bees" design jersey


Available on OKX Marketplace:

  • Users can mint NFTs at no cost on the OKX Marketplace.


Part of Manchester City's Web3 Strategy:

  • The NFT launch is part of Manchester City's strategy to attract tech-savvy audiences and explore the possibilities of Web3.

  • The club will continue to explore Web3 possibilities through its partnership with OKX and other avenues.


Quote from Nuria Tarré, Man City's Chief Marketing and Fan Experience Officer:

  • "Digital ownership is another dimension that Man City is interested in bringing to its fans."


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