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Binance has partnered with TikTok star Khaby Lame as Brand Ambassador

Crypto exchange platform Binance has partnered with Khaby Lame, the most followed creator on TikTok, to raise awareness of Web3.

Khaby became a sensation for his spin on "life hack" videos, navigating overly complicated scenarios without saying a word while doing the famous "Khaby move." He'll use his signature style to tackle some of the misperceptions around Web3 in this multi-year partnership. Apart from creating content around Web3 and clearing up the myths, the TikTok star will also be creating nonfungible token (NFT) collections with Binance, with the goal of enhancing engagement with his fans.

"I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,"

said Khaby Lame,

"I've been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!"
"Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,"

said James Rothwell, Binance Global Vice President of Marketing.

"With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space."

The TikTok star's joining Binance follows the firm's efforts to work with major celebrities. Last week, Binance also partnered with football star Cristiano Ronaldo to introduce fans to the Web3 space via NFTs.

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