Step App, a fitness finance (FitFi) platform, is launching a private beta of its fitness metaverse platform with eight-time Olympic gold medalist Usain Bolt.
Bolt is the face of a new “move-to-earn” brand that is aiming to become a gamified metaverse with items for sale such as digital sneakers based on non-fungible tokens (NFTs).
FitFi is the newest trend on Web3 and leverages the $100 billion USD fitness market. It introduces the “Move-to-Earn” (M2E) economy, in which people who engage in physical activity are rewarded with cryptocurrency.
The statement highlighted the platform’s
“ready-to-deploy geo-location technology, NFT minting, trading functionalities, user onramp, and token mechanisms as necessary capabilities” that can be “deployed in a flash by any developer, team, or global brand”
to aid in the creation of a Web3 FitFi application.
“We are not just building an industry-leading Web3 platform, but more importantly championing a global movement to get millions of people around the world to become healthier,”
said Kirill Volgin, CEO of Step App, in a statement.
“Our mandate is to inspire people to exercise daily so they feel better physically & mentally and feel we will achieve this by incentivizing their exercise by paying them in crypto.”
“Exercise has always been, and still is a massive part of my life. When I learned what the team at Step App were building, I was instantly inspired and wanted to be part of this incredibly important global movement,”
said Bolt, in a statement.
“I’ve said in the past that we need to aspire to inspire, and through Step App, I would love to inspire as many people as possible to live a healthier and happier life. We are just getting started!”