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Swiss luxury watchmaker TAG Heuer has created an NFT-compatible smartwatch

Watches, blockchain and NFTs converge with the launch of TAG Heuer's new luxury wearable.


TAG Heuer has worked with the nonfungible token (NFT) ecosystem around Bored Ape Yacht Club and CLONE-X to make a smartwatch that shows NFTs and connects to crypto wallets like MetaMask and Ledger Live.


The company says the functionality of the TAG Heuer Connected Caliber E4 will be simple and the NFTs will be transmitted via a paired smartphone. The device is set to support static and motion NFT plots and can be transferred to multiple NFT clocks simultaneously. TAG Heuer noted that NFT drawings can be resized and inserted into three existing designs within the watch.


The current capabilities of the smartwatch and how it handles NFT plots and imaging are summarized in a blog post from TAG Heuer:


“Some NFTs are still images, and some are animated GIFs. TAG Heuer’s watch face will support these formats in crisp detail, with animations looping infinitely."

TAG Heuer continues to grow in the Web3 space by hiring an in-house team of engineers to work on blockchain-related projects. In May, TAG Heuer teamed up with BitPay to start accepting Bitcoin (BTC) and eleven other cryptocurrencies, including six stablecoins tied to the US dollar. Bulgari, Jacob & Co, and others have released NFT watches over the past few months, showing that the idea is not entirely new.

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