The Hungry Jack’s National Basketball League (NBL) will slam dunk into web3 after signing a partnership with BlockTrust and ePlays to develop their web3 marketplace program, and creative blockchain company, Tracksuit Group.
Built using the Flow blockchain’s eco-friendly technology, the multi-year agreement will introduce NFTs (non-fungible tokens) to the ever-growing community of basketball fans in Australia, creating a new engagement tool to promote the sport and reward fan commitments.
The partnership will allow fans to engage with the NBL in a new and exciting way, through Discord channels, NFTs, digital collectibles, and more. In addition, fans will have access to a dedicated app that acts as the entry point to their personal web3 world. Much like a traditional wallet, this platform will allow them to showcase and trade their NFTs, but will also include a strong community component, allowing the NBL community to connect with each other to collect, trade, play and engage with NBL and its partners to receive exclusive digital and real-life benefits airdropped over time. NBL collectibles will also be compatible with user-friendly wallet Dapper, one of the easiest ways for basketball fans to onboard and become familiar with web3.
“We are absolutely thrilled to be stepping into the metaverse with ePlays, BlockTrust and separately the Tracksuit Group,”
Hungry Jack’s NBL Commissioner Jeremy Loeliger said.
“The digital universe space provides NBL fans a new way to engage with the league. Whether it be owning NFTs of the league’s most famous moments, or debating the game’s biggest topics in Discord channels, there’s something for everyone.
"As one of the fastest growing sports in Australia, we are always looking for new and innovative ways to grow our audience. The metaverse will help expose the NBL to a whole new legion of supporters, and it provides our current fans with a unique experience to connect with the league.
“We look forward to working closely with our new partners and believe this is just the start to a long and successful program.”
By NBL Media for NBL.com.au