Laliga, the top league in Spanish soccer, is working with two metaverse-related companies (Stadioplus and Vegas City Limited) to bring new experiences to the Ethereum blockchain-based virtual world of Decentraland. Laliga, the Spanish first division soccer organization, and one of the most renowned leagues in Europe, has recently announced its entrance into the metaverse. Laliga hopes that this will bring in new fans from all over the world and show them exciting new things to do in the virtual world.
Because the Covid-19 virus has spread all over the world, many sports federations and leagues are now focusing on digital strategies to find new ways to make money. The Laliga, which is Spain’s top soccer league and one of the most prestigious leagues in Europe, has announced that it wants to go online.
The company established a strategic partnership that will allow it to feature activities and experiences in Decentraland, one of the first Ethereum-based metaverse platforms. For this task, the company will leverage the aid of Stadioplus, a group dedicated to linking the world of sports with Web3 and the metaverse, and also Vegas City Limited, another company that specializes in creating experiences for metaverse and virtual worlds.
Laliga is making this change to appeal to younger people who are more connected to these worlds because they use virtual experiences. Vegas City is a part of Decentraland with a lot of sports, gaming, and entertainment-themed parcels, which is where these new things will be found.
About the partnership, Stephen Ibbotson, head of franchises and licensing at Laliga, stated:
” For LaLiga it is essential to continue innovating in the ways of offering the best of the competition to our fans, both on and off the pitch. This license agreement will allow us to reach a new and relevant audience, such as Decentraland.”
On the importance of the integration of sports into the metaverse, Agus Ferreira, CEO of the Decentraland Foundation, stated:
"We believe that esports is an amazing opportunity to show the possibilities of web3 and decentralization. That is why we are delighted to work with Stadioplus on the inclusion of Laliga in Decentraland, to bring the competition, which has hundreds of millions of fans around the world, to the metaverse."