Platinum Group, the renowned F1 ticket provider, is making waves by introducing NFT tickets for a highly anticipated global racing event. Making their debut at the Monaco Grand Prix this weekend, these cutting-edge NFTs offer collectors not only access to the thrilling race but also future loyalty benefits.
Collaborating with blockchain infrastructure company Elemint and Web3 agency Bary, Platinum Group aims to create, mint, and sell these innovative NFT tickets. The tickets will be minted on the Ethereum sidechain Polygon, ensuring transparency and traceability for buyers. Beyond providing entry to the event, the NFTs will continue to hold value for ticket holders post-event. This includes perks like hospitality benefits and discounts for future races, encouraging collectors to stay devoted to the brand.
Elie Zerbib, Co-Founder of Bary, highlighted the advantages of NFT tickets, emphasizing their transparency, seamless digital ticketing experience, personalization, and engagement. To cater to a global fan base, easy onboarding is prioritized, with Zerbib explaining that users do not require Web3 knowledge to purchase these NFT tickets. The aim is to enhance fans' F1 experience and introduce them to the benefits of this new ticketing approach.
Jacques-Henri Eyraud, CEO of Elemint, expressed the potential of blockchain technology for event ticketing, extending far beyond F1 and into the broader realm of sports and entertainment. By leveraging Web3 technologies, ticketing solutions can become more secure, personalized, and enjoyable for fans across various sports competitions.
During the Monaco Grand Prix, certain NFT holders may even be offered exclusive access to the event's most prestigious party, adding an extra touch of excitement and exclusivity to the NFT experience, as shared by Zerbib.