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Manchester City create metaverse experience through Roblox

Manchester City are delighted to announce the launch of ‘Blue Moon’, a brand-new City themed experience on Roblox, which is now available for fans to enjoy. Manchester City is the first Premier League football team to launch an official club experience on the popular online platform, Roblox.

Created in collaboration with Karta, the experience follows the story of the club’s characters, Moonchester and Moonbeam, and features various activities, including a minigame and a virtual Man City store. Fans can also play and watch Moonball matches, complete quests to earn in-game rewards and interact with other City fans on Roblox.

In another first for the club and the Premier League Trophy, the first ever virtual stop on Manchester City’s Trophy Tour will take place inside the Blue Moon experience on Roblox tomorrow. For 48 hours, Cityzens can interact in a digital world with the Premier League Trophy, take pictures with the trophy, collect unique items and meet other fans.

Nuria Tarre, Chief Marketing and Fan Experience Officer at CFG said:

“Manchester City continues to embrace the latest technologies to enhance experiences for our fans across the globe – both physically and in the digital world, exploring new and exciting ways to engage and entertain our fanbase.
“Another first for the club, this collaboration aims to inspire the next generation of fans and we look forward to delivering this innovative new experience on Roblox and bring the Premier League Trophy into the metaverse.”

The Blue Moon Experience on Roblox can be accessed here.

You can get more information about this news, which refers to the club's official newsletter, on the club's official website.

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