Facebook has started rolling out NFTs for some US creators on its social network, they are starting with Ethereum and Polygon NFTs but will soon add support for NFTs on Solana and Flow.
Users will be able to link their cryptocurrency wallets to their Facebook profiles. They will also be able to turn their NFTs into Facebook posts that can be reacted to, liked, commented on and shared just like any other post.
Meta Product Manager Navdeep Singh shared a sneak peek of what NFTs will look like on Facebook in a Twitter post Wednesday. According to the post, users will have a “digital collectibles” tab on their Facebook profiles where they can showcase their NFTs, which are unique blockchain tokens that signify ownership.
“We're launching NFTs on Facebook! Excited to share what I've been working on with the world.”
Instagram 3D icon concept Unsplash: Alexander Shatov
In an earlier announcement, Instagram shared that NFTs posted or shared on the app will automatically tag both the NFT’s creator and collector, and the company won’t charge any fees for posting or sharing NFTs.
Adam Mosseri, Head of Instagram, previously said that Instagram is launching NFT features in part because of the growing creator economy.
“Now, we think one really interesting opportunity for a subset of creators is NFTs—the idea of owning a unique digital item,”
Mosseri said in May.
According to Decrypt, tech and media consultant Martin Bryant argued that Meta "clearly wants to offer a home to Web3 folks" with the announcement, considering the company has also recently begun testing out changes to Facebook Groups to make them look "more like Discord."